Thursday, July 2, 2009

Benefits of Visitor Tracking

This kind of serious tracking information tends to produce a large amount of statistical data that can go an extensive way in appropriately plan your marketing strategy. These essential points will help you:
  • which websites you received the major site traffic.
  • which search you will received the encouraging result
  • social networking features is appearing on your website.
  • brief, who also is concerning to your website.
  • online advertising is successful for you?
These instructions will help you for knowing practical online market policy and also helpful for promoting your products and services, which is essential for your online business. So follow up this instruction and get benefits.

Tuesday, June 30, 2009

Viability of Push URL in Mounting Customer Base & Providing Enhanced Online Customer Support

Push URL is the main feature for live chat. By using this feature, chat operator can sent a relevant page or help page which direct to right path to website visitor and online customer. That page can be viewed by your site visitor during the chat session. The outcome from this feature, you are helping your site visitor for viewing their required information at a right place. And you also save their more valuable time. It will also perk up efficiency of your support. Push URL features enables an on-demand submission of targeted web pages to be viewed by your site visitors during a chat session. The substance of the web pages to be forwarded to customers is thus made accessible during the time when the chat interaction is in progress.

The Push URL feature in Live2Support provides a lucid context and a point of reference for both the chat operator and the customer while a session is in action. Whether your chat operators are managing a trouble ticket, monitoring a knowledge base, or offering a help desk solution to your customers, this feature in live chat software can be leveraged to share a common platform to further improve the quality of your customer support which is a immense way to boost your customer base.

Monday, June 22, 2009

Correlation between Live Chat and Increased Sales

In a current study and industry research study of the Efficacy of Live Chat as a Website Communication Tool, the researchers found that those companies which set up live chat on their websites tend to report a higher level of sales and increased market share. The study surveyed 250 consumers and found that almost 60% of online shoppers who have used live chat at least once typically go looking for websites which provide live chat service so that they may shop on those websites. The study also demonstrated an irrefutable connection between live chat and brand loyalty. The study arrived at five very interesting conclusions which would most certainly interest website owners, online marketers and e-entrepreneurs such as you. Here are the conclusions:
  • Live chat is without doubt influential during the sales cycle. Throughout the study, online shoppers indicated that live chat positively impacts their likelihood to buy products and services as they surf the Internet looking for things to purchase. As many as 58% of the entire sample said that if a website offered live chat, that fact alone would positively influence their decision to make a purchase on that website. Chat is the most preferred communication method when a visitor is having trouble finding an item or experiencing an error during checkout, the study has concluded.

  • Internet companies that fail to provide popular live chat services such as Live2Support are missing out on new business. Those shoppers who shop more frequently online and those that spend more money-- measured either by the average amount they spend when shopping, or the greatest amount they have ever spent in a single purchase-- are more likely to choose live chat during sales interactions. Moreover, these shoppers rank the positive influence of live chat much higher than other groups.

  • Live chat has a loyalty effect, specifically with those customers who spend a considerable amount of money online. The survey shows that customers who have had experience with live chat are more likely to return to, and make repeat purchases from websites that provide live chat service. In general, chat customers tend to select the live chat over other methods during the sales cycle. More than 50% of those consumers surveyed cited that they are more likely to trust a website that offers live chat. They in fact prefer to shop at sites that offer the option of live chat.

  • Online retailers with live chat can improve results by following a few consumer-driven best practices. The study discovered several ways in which retailers can optimize their live chat software implementation.

  • The most interesting conclusion of the survey is that live chat may be even more critical and relevant to service companies than it is to online companies or e-commerce portals. Many website features which shoppers indicated would influence their decision to buy are not relevant to service-only companies, such as product images or product catalogue searching.
As a result, live chat's importance is even greater for service providers such as institutions of higher education, law firms, accountants, counseling services, consulting firms and others. As is evident from this highly scientific survey conducted in a controlled environment, live chat is a must have for your online business.

Friday, June 19, 2009

Five Easy Steps to Enable Live Support on your Website

Now it is very much possible to chat live with your customer and provide them the best customer service that they truly deserved. It very easy to install live support on your website. For enabling live support on your website you need not any technical expertise or web developer. There is no installation or maintenance issue. You do not need to worry about upgrades. Every thing you will get from Live2Support! Live Chat service. What you need to do is just simple five steps that you have to follow.

Sign Up ==>> Mail ==>> Login ==>> Place Codes ==>> Monitor & Chat

For this you need to sign up at live2support.com, fill the sign up form and submit it. After submission you will receive an email from live2support containing you login information and directions of further steps. After successful login live2support control panel will open where you get the option of Get Codes for your website, choose the codes as per your requirement and paste it on your web page, refresh your web page and click on Visitors Monitoring & Chat option in live2support control panel. Your monitoring window will open. Now you can monitor & chat with your website visitor.

Wednesday, June 17, 2009

For Successfully Creating Canned Message Use These Instructions

  • Chat operator should use ‘Please’ and ‘Thank for showing extremely politeness to their customer.
  • For adding the personal touch you should use ‘you’ ‘your’ ‘their’ ‘they’ and ‘under’ as well as other personal pronouns in the canned message.
  • For better performance support operators should chat with informal communication tone since your chat conversations rarely involve academic discussions.
  • Clarity is the order of the day. Be clear, write, “service available Monday through Friday” and not “service available on all days except weekends.”
  • The most important thing which is very important for chat operator, please write complete sentence and they should check their spelling, grammar and punctuation errors in chat session. Because in chat window there is no option is available for checking all these things. Before sending any message to their visitor please read carefully.
  • Leave place for the user’s name in the message. This would force chat operators to use names not just a ‘you’ or nothing at all. In order to implement this level of personalization, request site visitors to provide their names in the pre-chat form.
  • Chat operator should not use slang in any form. Its not look like a professional.
  • Don’t composed upper case content in your canned message. Because it reduce readability and visitor will feel that your chat operator are impolite.
  • Customer services are serious business and should take it seriously, so chat operator should not use jokes in chat session.
  • Update and revise your canned message on a regular basic for update your site polices.