Tuesday, October 1, 2013

Staying Persistent with Live Chat to Show Value to Customers

It seems obvious that Live Chat is an important part for businesses to provide instant customer support. But some sales people still find themselves not so attached to this customer support service tool for various reasons. They find it very different from their other support service.

Still, most decision makers keep live chat support service in their strategy to make sure their customers should have multiple platforms to contact them. But what’s more important is how to stay connected with the customers around the clock.

Think customer always!

Keep your customers focused on how they are going to benefits from your various customer support service.  Give them the proof and what it means in terms of their quick problem resolution.  Live chat support can also be a first step from customers to initiate the conversation, so it is better to continue all the way through the sales process. With better first impression, you can also extend relationship with customers for long-term.

Note that while on live chat it is not important that your customers will surely buy from you. They may contact you for some queries, some questions or getting other specific information. Existing customers can even argue over in case their problem is overlooked. There could be many scenarios.
But you always need to help them resolve their problems as soon as possible. What matters isn’t merely problem resolution, but the outcome that can help you build more intimate relationship with your existing and new customers.  Here are few things you can do:
  • Give your customer some sort surprise and offer
  • Share some tips that can help them reduce potential expenses
  • Create increased customer satisfaction
  • Always respond timely so that your customers feel happy
And what’s also important is to stay persistent in the classic sales sense, and utilize features of your live chat application for more value. Creating persistent elements in your chat service allows customers to instantly contact you what they need to at any all time, without any hassle of phone call and email.

If you are not keeping track of what your customers are seeking, or what problems they are facing, you may likely to miss more opportunities for closing lead. Whether the customer is rarely demanding for any information, or if you are actively contacting the customer, you always need to stay active to show them best practices.

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