10 Ways to Boost Online Sales

“More visitors results in more conversion” this saying is true for all business whether it is brick-mortar shop or an online shop in an e-commerce industry. Your ultimate goal is to increase your sales graph and earn profit for your business to achieve success. This article explains some important tips to boost your sales graph for online business.

Traffic on Website:
In an online shop, you need to monitor the traffic of your website. Traffic can be monitor from various tools like Google analytics, live chat software etc. If traffic is not enough then first you need to increase number of online visitors on website. You can increase it using pay per click, email marketing, mass mailing, affiliate programs, banner ads and many more. Before selecting a place for your ad remember “Customer is not a moron, she’s your wife- David Ogilvy” .Place your ads only those sites from where you get your potential customers and prospects.Monitor Targeted:
Once the number of online visitors is increased on website, you need to monitor unique visitors. How many relevant visitors are coming on website and convert into prospect customers. Which source is driving more relevant customers to your website?Strong Communication & Follow Ups With Your Targeted Audience:
Do you have a strong communication with your targeted prospects. A powerful communication is the strongest way to convert your prospect into potential customers. For strong and effective communication with website visitors you can enable live chat support such as live2support on website along with telephonic and email support. An instant reply to you visitor increases the chance of purchasing which results in more sales.Correlate your Product with Customers Requirement :
As you know your targeted audience, so you should have some documentation that describes the reasons for using your product and also explains the benefits that your customer will get in their business if they use your product.Price Specification and Buying :
Price that you have set for your product should be appropriate. You should understand your profit margin in cut throat competition. So the price that you have decide for your product should be reasonable and able to convince your buyers that you are offering the best deal in the market. One thing that you must consider before choosing your payment gateway that the payment gateway must be secured with easy payment making process. There are many payment gateways are available in market such as 2CO, Paypal etc, which are user friendly and secured. This will give a confidence to your buyers that the information that they are giving to this process would not be misused.Eye Catchy Text and Self Explanatory :
The text and heading that you have written on your website must be catchy and explains your product and its scope. Content of your website must be small, accurate and easy to understand. Make sure that images you are using must explain your services and benefits. Images should be self explanatory.Website Design:
Your website look should be very professional and attractive. Don’t make your website messy by inserting number of images or text. Content should be very prominent and images must be self explanatory. It takes few second someone to taking a decision about your website.Easy Navigation:
Navigation of your website should be easy. Website should not take a longer time in downloading. There would be easy search option or a site map on your website that helps visitors to get the information easily.Integrate Social Media:
You should have links to Facebook, Twitter and LinkedIn on your website. Your presence on social media will give you an opportunity to know your customers and answer any queries they may have. This could include live chat, which allows users to communicate with someone on one to one text chat, emails, in email way you need to pay attention to your response times.Effective Customer Support:
Finally the last but not least way to increase you online sales in your customer support. Your customer support is the key of your online sales. You should have a very strong and effective customer support team as customer support executive is the face of your company in front of your visitor. It’s not mandatory that the every visitor make an immediate purchase from your website, so their would be a strong follow ups to your prospects. Direct communication within your site visitor and customer support executive should be very impressive and informative. But visitor should not feel that you are imposing your product to him. Communication is informative and effective.

Increase your online sales requires good planning and focus on strategy. You should be also committed to your site visitors, serve them as you have promised offer excellent customers support. Remember, online business requires user friendly interface, smooth navigation, and high quality web content. With the above explained strategy, you will be able to convert unique visitors into your regular customers and increase your sales conversion.

Characteristics of Live Chat Agents

An effective live chat agent is the face of a company. He will be the only person who can give an good user experience to your website visitors and convert them into your delighted and loyal customers. Here we have picked some characteristics of an effective live chat agent which plays an important role in customer engagement.

Domain Knowledge & Product Knowledge

In maximum cases chat agents is the first point of contact for your company. Many visitors like to discuss their requirement with a live agent rather than reading the content available on websites. So the conversion depends on chat agents domain knowledge and his command over the product and its customization limits. So it is an excellent idea to keep your chat agents in the loop with regard to new product launches, product specification including technical specifications, payment policies, refund policies and total product knowledge. Successful operators should be well-versed with the platform’s features,functionality and operability. Insist that they study all software documentation, request explanations when features are unclear, and stay ahead of the game by familiarizing themselves with product updates, enhancements and new versions.

Live Support and Language Competency

Before recruiting a live chat agent for your company, ensure their command over language. It should not meet the level but exceed minimal requirements and prevailing industry standards. It can be checked by conducting a writing test, group discussion for them. Language skills is the most important factor in recruitment process because when it comes to live customer engagement, language competency is and will always remain a prerequisite to an effective chat-centric service delivery model.

Proper and Accurate use of Canned Messages in Live Chat

Chat operator should be fully conversant with the content of each canned messages in your live chat canned messages directory. So that they would not send any wrong messages to your visitors and customers. An effective chat agent spend his lean time proactively reading, edit and creating new canned messages while waiting for chat requests.

Proactive Invitation & Reduced Response Time during Live Support Interactions

A good live chat operator is proactively invite your website visitors to help them in understating the product and meets the product with their requirement. He never waits for chat requests. Live chat agent should be capable of handling multiple chats as well as respond them quickly. So response time should be reduced during live support interaction.

The Marketing mantra of Live Engagement

Successful customer service can be delivering only when the live chat agent is polite and smooth- talking. Successful chat operators are blessed with an arsenal of tools and features to help them up-sell and recommend additional purchases. They include proactive live chat, chat invitation popup, co-browsing, Push URLs-- you get the picture. You can not only encourage your chat operators to gently market additional products and services to your online customers but also provide small commissions as incentives. Chat operators need to be reminded at all times, however, that they are customer service representatives first and marketers later.

Delivering a Positive User Experience through Live Chat

Delighted customers are not simply loyal customers but also returning customers. Your customers are your first line of engagement when it comes to marketing regiments and promotions. Much has been written in the broader context of the Internet about viral and word-of-mouth marketing most of which rightly suggests that in-person marketing can demonstrate high success rates because it comes with implied endorsements that are reliable. Successful chat operators do not simply answer questions and up-sell but also build bridges with your customers with the hope that they will return and ask for more not just once but many times.

How to Add Live Chat to Your Website

In E-commerce industries you can promote your business through internet marketing. There are various methods to promote your website such as email campaign, pay per click, social networking websites and many more but all these ways help in boosting conversion rates by no less than 20%. Maximum website visitor leave the website without making any purchase because they don’t the answer of their queries. What happen if some one is there to answer website visitor’s query, definitely the result would be great in terms of “More Sales, Excellent Customer Satisfaction, Improved ROI and Loyalty of customers”.

Visitors do like when they get an instant reply of their query and only your efforts will convince them to buy your service or product. By adding a live chat on your website you will be able to understand the customer and also get familiar with their needs and requirements. It will differentiate you from your competitors in an e-commerce industry.

You can make your website interactive by adding a live chat to your website. Live chat support on your website allows you to interact with your website visitor in real time to give an instant reply of their query. It is very important to add live chat software on your website that suits your requirement as well as easy to use for your site visitors and staff. Live2Support! Live Chat Software offers the most economic, feature rich and user friendly live chat software. Five easy steps, 15 min and live support enable on your website.
Five Steps to enable Live Support on Website
Sign Up: This is the first step. You need to sign up at www.live2support.com
Receive Mail: Once you submit the sign up form with a valid email address, you will receive an email from Live2Support which contains your login information i.e. site id, login id & password.
Login: After receiving email, login at www.live2support.com with the given information.
Place Codes: On successful login, a new window known as "Control Panel" will open. Click on "Get code” under Setup & Integration option in black bar to get codes to insert in your web pages. A page having several code options will open. You can choose the option as per your requirement or choose default code option, click on Get Code button and copy all codes from text box. Open your web page in any text editor or HTML editor. Paste code on desired location (where you want to display Live Support graphics on your web page) and save the web page. Now upload web page to your web server.
Monitor & Chat: Login to live2support control panel and click on "Visitors Monitoring & Chat" option on the top left side. This will open a new window known as visitors-monitoring window in which you can see visitors and their details on your website in real time.
Benefits of Live Support
Real Time Monitoring: With Live Chat Software, you can monitor your customer in real time as well as it will give a brief information about the Keyword that your visitor has entered to reach of your website, referrer website address through which customers land on your website, geo location information, web pages of your site that visitor has visited and also the time that he has spent on that pages and many more.

Instant Leads: Visitors who click on chat icon are highly interested in your service , you can offer your service instantly and convince them to purchase product online by making payment or you can also take their details and send follow ups. As well as you can also add live chat link in your email signature and Google ads!
Scalable: The live chat software providers allow you to add number of chat operators according to your business requirements.
Customer Feedback: You can also add a post chat survey form to evaluate customer chatting experience or suggestions to improve your customer services.
No Language Barrier: Live2Support allows you to chat with your website visitor in their desired language. You can also customize chatting window in different look & language.
Support from Anywhere: With Live2Support Live Chat Software, you need not to sit in office to support your customers. You can support your website visitor from any where even you can support you customer from your iPhone.
Risk Free: Along with Dual interface live2Support also offer 15 days risk free no obligation free trial. During free trial you need not pay a single penny or not to give your credit card information. During free trial you will have a chance to evaluate the service and trial period it up to you to continue the serviced or not.

Live Chat Application for iPhone to support online customers

Every day we see some new innovations in communication market because of the cut throat competition. Technology is trying to find new ways to make their product unique and best so that they can create a brand and get recognition. Launch of iPhone 4 is a great example of it. Apple iPhone 4 is the world’s thinnest smart phone with lots of unique features such as “Retina Display, Apple 4 Processor, built-in three-axis gyroscope, camera with LED, Mic with speaker, with multi touch display. Apart from that it has multiple features like instant messenger, live chat software which enables live chat with other desktop Macs and other iPhone.

Live2Support, a hosted live chat software provider also launches their new application for iPhone mobile device. It allows website owners with their staff to deliver real time customer support through live chat while on the move. As long as they remain connected to the Internet, they can pick up chats, monitor website visitors in real time, generate proactive chat invitations and use many of Live2Support’s state-of-the-art features directly from their iPhone without restriction of desktop access.

Once you logged in at www.live2support.com through your iPhone mobile device, a real-time list of all visitors of your website will display with their current status & you will be able to proactively invite visitors. You can also view the duration that they have spend on your site, number of previous visits, which URL they clicked to arrive on the website, from which part of the world they have landed on the website and many more.

Live2Support's iPhone mobile app now makes it possible for a single chat operator to handle multiple chat requests concurrently while rendering live chat service over an iPhone. Chat operators can toggle between more than one operator chat window and engage in live chat with online customers without having to invoke a chat queue thereby significantly enhancing user experience in the mobile space.Main Features of Live2Support iPhone Chat Application:

• Real-time visitor monitoring
• Audio/Video alert for incoming chats
• Visitor Details including referrer URL, geo location, browser and more
• Proactive invitation to invite visitors
• Chat live with visitors
• Multiple chats at a time with single operator
• Ability to deliver live chat service from anywhere in the world using an iPhone device.
• Chat session monitoring by chat supervisors.
• Operator to Operator chat & messaging

Note: Live2support live chat iPhone app is available in the iTunes App Store.

Add Live chat to Increase ROI from your website

How much money & time we spend to promote our website. The objective of an advertisement is to increase sales, ROI & marketing of website. Do we accomplish our goal? Surely not, Maximum site visitors who come on website coming through this ad leave the website without any purchase.

There are two aspects of an advertisement. One is you and other is your customer. It depends on you how effectively you demonstrate your services or product in front of your site visitor. How you relate your product to your customers requirement. Only your efforts will persuading the customer to buy the service or product.

The content available on website is not enough to satisfy customer’s requirement as every visitor has his/her own requirement. Maximum visitors do not like to wait for an email reply or waiting for someone to pick his/her phone call.

You can make your website interactive by adding a live chat service on your website. It is very important to add a live chat on your website that suits your requirement and results in better customer service and ROI. Live chat support on your website allows you to interact with your website visitor in real time. You can give an instant reply to their query.

Visitor really like when they get an instant reply of their query and your efforts convince the customer to buy the service or product from your website. By adding a live chat on your website you will be able to understand the customer and also get familiar with customer’s need and requirements. It will differentiate you from your competitors in an e-commerce industry.

Apart from instant customer support, there are many other benefits of adding a live chat on your website.
Real Time Monitoring: With Live Chat Software, you can monitor your customer in real time as well as it will give a brief information about the Keyword that your visitor has entered to reach of your website, referrer website address through which customers land on your website, geo location information, web pages of your site that visitor has visited and also the the time that he has spent on that pages and many more.
Instant Leads: Visitors who click on chat icon are highly interested in your service , you can offer your service instantly and convince them to purchase product online by making payment or you can also take their details and send follow ups. As well as you can also add live chat link in your email signature and Google ads!
Scalable:The live chat software providers allow you to add number of chat operators according to your business requirements.
Customer Feedback: You can also add a post chat survey form to evaluate customer chatting experience or suggestions to improve your customer services.
No Language Barrier: Live2Support allows you to chat with your website visitor in their desired language. You can also customize chatting window in different look & language.
Support from Anywhere: With Live2Support Live Chat Software, you need not to sit in office to support your customers. You can support your website visitor from any where even you can support you customer from your iPhone.
Risk Free: Along with Dual interface live2Support also offer 15 days risk free no obligation free trial. During free trial you need not pay a single penny or not to give your credit card information. During free trial you will have a chance to evaluate the service and trial period it up to you to continue the serviced or not.