Add Live Chat Software to your Website to improve ROI

ROI, which stands for Return on Investment, is a statistical measure that determines the extent to which financial returns are generated in a business environment once an investment has been made. The higher the profits, the higher the ROI. This metric, a darling of the bean counters, is a key performance indicator with respect to the amount of funds invested in a venture as opposed to the rewards it returns.

If you ask, “what live chat software has to do with ROI?” the answer just may surprise you-- a lot!

Enhancing ROI with LiveChat Software

Given the intensity with which just about every online business is currently experiencing keen global competition, any strategy, platform or tool that helps you hold on to your existing customers while bringing in new ones is a true winner from a ROI perspective. This is precisely what live chat is doing for thousands of businesses worldwide. It is being used successfully to deliver a rich blend of personalized on-demand service and support as well as to raise the bar on sales through proactive engagement and soft sells. Let us take a quick look at how you can increase your ROI by implementing a live chat software solution on your website:

Enhance Customer Happiness 

A happy customer is a repeat customer. Given the rising costs of customer acquisition, customers need to be indulged in more ways than you think. Live chat software provides an excellent vehicle to achieve this mission. Serve up the right answers to the queries your website visitors and customers submit through live chat. Do not keep them waiting for more than 30 seconds as you respond to their inquiries. If your live chat agents have to initiate the research and complete it while the customer is waiting, there is something wrong in your delivery mechanism. Your agents should either know the answers up front or should be able to push answers to routinely asked questions through professionally pre-scripted text messages called canned messages. There will be times when customers ask questions that are “off the charts” in which case agents should offer to research the information and send the findings later via email as opposed to keeping the customer waiting for five or ten minutes. If your budget permits, try keeping your Visitor Chat Window open for at least 18 hours a day so that your website visitors and customers can expect to find your chat icon active and humming with activity most of the time. Adopt these recommendations and you will notice a gradual and significant increase in the number of repeat customer visits. This will, in turn, increase revenues and generate sales thus helping your ROI go sky high.

Leverage your Analytics 

Live chat software not only connects websites with customers and puts a human face behind the website, it also delivers a rich bouquet of analytics features that are often under-estimated and ignored by web entrepreneurs. Features such as real time visitor tracking and chat interaction stats can go a long way in shaping strategy. You can also generate rich reports which show you how your visitors are arriving on your website, on which pages they are landing and exiting, how much time they are spending on each web page they visit, their nationality, language, browser being used and much more. Live2Support, for instance, also provides paid search campaign tracking for Google and Facebook. You can customize a wide array of MIS reports which you can use to improve the quality of service you are providing your customers as well as website visitors.

In all probability, you have several ROI enhancement secrets which you have tried and tested in addition to the two we have proposed here. What are they? We would love to know about them through the blog comments.

Live2Support Chat Tool for Better Customer Engagement

Live2Support is the live chat solution to progress business online sales, increase customer satisfaction and maintain service cost. Today business organization focuses on retaining the customer and grows revenues but this focus is further emphasized on enhancing customer engagement and experience. The customer who is surfing the net is highly mobile and has serious time constraints, as a result a chat operator should be prompt, efficient and accurate to provide the desired information and offers. Live2Support helps you to respond appropriately and accurately to the customer or site visitor through any channel. Many strategies can be implemented to enhance customer support.

Third party integration helps boosting the efficiency in handling the customer personally as well as professionally. Live chat software routes all inquiries through a customized chat engine that ensures every interaction is handled with consistency, efficiency and accuracy. Rich set of integration options makes this extension the most powerful business tool in the market.

Offer personalized greetings and services to your visitors to convert them into your customers. By delivering the information to your customer at the right time in the right place helps in engaging the customer.

Call back options have been an important option to catch the visitor. The visitor is also feeling privileged to be called back for his requirement. By providing flexible callback options live chat widget improves the customer experience, lowers the telecommunication costs and improves workload distribution among chat operators.

Mobile access anytime, anywhere no matter you are traveling or shopping. You can compare the price or can ask for discount options through your mobile. Live2Support integrates the mobile application and access options to enable seamless connectivity with mobile customers so that they can interact with your company anytime, anywhere.

By monitoring the route of the visitor one can understand the nature of his hunt and the products he is looking for. With the detailed whereabouts of his locations and site address your chat operator can reach up to him with his accurate requirements.

7 Reasons Why Shoppers prefer Live Chat to Connect with Retailers

During holidays you may have no time to walk around the malls or hunt for a desired product. After hopping from one mall to another you may end up the day with no shopping even. One easy way which is mushrooming day by day and seems to be convenient is an online shopping through live chat window on the websites. Live chat services are the one shop solution for all kinds of products, gifts, merchandise, toys, brands, holiday packages and gifts. Every customer looks for quality and budget shopping; this option spreads a wide variety of products, offers and details. This is indeed a superb customer support opportunity that cannot be provided by any other channel. The following are the reasons why shopping or booking through live chat is an add on.

An Engagement as a Customer

Through chat an operator engages you as a customer in conversations regarding your interest and budget. With that understanding he can guide you to the required pages or the offers. A good chat operator plays the role of a salesman and shopping advisor.

Quick, Friendly Service 

In this live chat software you don’t have to hang on or wait. The chat operator is at your instant service. Unlike emails and phone operators they are quick in replying and handling multiple conversations with multiple visitors at one time. With their personalized attention they move you swiftly on to complete your purchases.

Winning Confidence and Trust

Among the many benefits regarding live chat solutions this is also an important aspect to generate a trust. When you chat it is like you are talking to a live person so you feel confident and secure. Your all doubts will be erased while conversing with the operator. For instance live chat on online clothing retailers will handle your questions about sizes, color, stock availability and material used. A quick response will make you feel more confident about the website and their product. One of the prominent assurances of the websites with text box is that they allow you to surf confidently without virus and spam fear.

Less Expensive

As it saves money and then it saves time too. In live chat one operator can handle your query with documentations and online samples. You don’t have to hang on the phone and call again or listen to the tune “You are in a queue please hold the line.” A buyer can avoid repeated phone call charges.

You Feel Privileged

It is a special benefit of a customer to feel privileged when an operator greets him with a festival/Christmas customized picture or season’s greetings. The operator handles your enquiries personally and guides you through the process till you book or pay for your product. If you have a particular inquiry they can pass the query to the experts and you feel that you are given a special attention.

Know the Whereabouts of your Products

 Good live chat help platforms allow live chat operators to Co browse with web customer to ensure the delivery of their product. You can ask anytime about your shipment status. As you can stay in touch with the operator throughout the procedure till you meet the delivery.

Such a Gratifying Experience 

Suppose you are in need of a special signature gift at Christmas and you are browsing for it. The live chat support software has an option to see what you are looking for. Considering your hunt for the particular item they can reach out to you to help you. Or in case you want to converse they can track you to have a conversation with them.

Download live chat software for your business from Live2Support.

Staying Persistent with Live Chat to Show Value to Customers

It seems obvious that Live Chat is an important part for businesses to provide instant customer support. But some sales people still find themselves not so attached to this customer support service tool for various reasons. They find it very different from their other support service.

Still, most decision makers keep live chat support service in their strategy to make sure their customers should have multiple platforms to contact them. But what’s more important is how to stay connected with the customers around the clock.

Think customer always!

Keep your customers focused on how they are going to benefits from your various customer support service.  Give them the proof and what it means in terms of their quick problem resolution.  Live chat support can also be a first step from customers to initiate the conversation, so it is better to continue all the way through the sales process. With better first impression, you can also extend relationship with customers for long-term.

Note that while on live chat it is not important that your customers will surely buy from you. They may contact you for some queries, some questions or getting other specific information. Existing customers can even argue over in case their problem is overlooked. There could be many scenarios.
But you always need to help them resolve their problems as soon as possible. What matters isn’t merely problem resolution, but the outcome that can help you build more intimate relationship with your existing and new customers.  Here are few things you can do:

• Give your customer some sort surprise and offer
• Share some tips that can help them reduce potential expenses
• Create increased customer satisfaction
• Always respond timely so that your customers feel happy

And what’s also important is to stay persistent in the classic sales sense, and utilize features of your live chat application for more value. Creating persistent elements in your chat service allows customers to instantly contact you what they need to at any all time, without any hassle of phone call and email.

If you are not keeping track of what your customers are seeking, or what problems they are facing, you may likely to miss more opportunities for closing lead. Whether the customer is rarely demanding for any information, or if you are actively contacting the customer, you always need to stay active to show them best practices.

Do you want to subscribe live chat: Download  Live2Support

Are the Live Chat Reviews worth Believing

To get high rating and good reviews, Live Chat providers often focus on different strategies. It’s a common belief that users habitually go for a product which is reviewed by more and more people and give positive vibes in terms of features. But the question is to what extent these reviews are rightfully performed?

Are reviews specifically forged?

Users always look for assessments before buying. And this lead to creation of specially forged reviews based upon the particular features a live chat solution is providing. Nowadays, it is a common trend amongst vendors to build reviews based on the comprehensive set of evaluation criteria where their Live Chat product does excellent.  If you spend few minutes to explore various live chats, you most likely come up with specially built review listings. They compare their solution against others on their set criteria, usually in the form of comparison table, and put ahead themselves as the winner. The outcome of the story is that they are made themselves number one with intend. 

What are different review types that vendors adopt?

To strengthen their product presence, vendors always intend to differentiate themselves in the market. And when it comes to reviews, it has many types. 

Pay out lists— the more you pay the more high rating you will get. There are many reviews sites available that are paid to earn top rating from them.

Sponsored reports –   when you read these reports they look like very professionals and informative. But they are generally commissioned by someone who directly gets benefits from them.

Social lists – they are more trustable and credible as they are shared based around users’ opinions.
Commenting— This is a very common practice where the author or experts are asked to comment positive about Live Chat solutions. It can also be seen in forums and reviews sites, where different users share their opinions.

So now the question is that should any of the information provided by these sources be believed? If a product is compared subjectively and examined on those criteria which compliments or favors its features, it is better to avoid them.

So what to consider?

Before opting for any product, look at the breadth of vendors’ product offering, global capabilities, and its product’s adaptation to your industry requirements. Take into consideration cost and the strength of vendors’ technology platform and tools. And check the methods vendors use to deliver a satisfactory Live Chat ownership experience to their customers.

Above all, the simplest and easiest way is to Do It Yourself. Just install a trial version of a Live Chat that you find suitable to your requirements, and start using it. When you explore its features and try and test it against the challenges you are facing, the real result will surely come up and on these results you can rely without doubt.  So, start testing today, it might take your time, but this trial would be a sure shot way to analyze whether to opt for the Live Chat solution or not.